Services

Turn an unclear workflow into a testable product.

Consulting focus areas for publishers, buyers, exchanges, DSPs, and teams building or testing AdTech systems.

AdTech product requirements

Map seller and buyer journeys, define workflows, document business rules, acceptance criteria, reporting expectations, and operational edge cases.

Integration testing

Plan test coverage and evidence across publisher, exchange, DSP, Prebid, OpenRTB, ad-server, creative, and measurement integrations.

AdTech QA

Build functional, API, regression, end-to-end, negative, reconciliation, and performance test strategies around observable system behavior.

Publisher workflows

Review onboarding, domain or app identity, traffic controls, seller authorization, ads.txt, inventory configuration, and delivery troubleshooting.

DSP and campaign workflows

Translate targeting, budget, creative, geography, frequency, deal, and eligibility rules into testable acceptance criteria.

Reporting reconciliation

Define common event terminology and investigate differences between request, bid, win, impression, click, and revenue reporting.

What a useful project brief contains

System or integration involved
Expected and observed behavior
Environment and access constraints
Relevant request, response, log, or reporting evidence
Desired outcome and deadline

Production changes, account access, or partner-specific work require an agreed scope. Skills Labs Tech does not guarantee platform approval, monetization results, or third-party product behavior.

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