Independent by design
Built around the work behind an ad.
Skills Labs Tech is an independent AdTech educational and consulting website for publishers, buyers, exchanges, product teams, and QA engineers.
Our perspective
The site focuses on the practical layer of AdTech: how a request moves between systems, how business rules affect delivery, how integrations fail, and what evidence can be collected before changing configuration.
Topics include Ad Exchanges, DSPs, publisher integrations, Prebid, OpenRTB, ad servers, measurement, supply-chain transparency, and AdTech QA.
What you will find here
Educational guides explain concepts and investigation methods. Check tools support narrow local tasks such as ads.txt syntax inspection and discrepancy calculations. Service pages describe consulting areas separately from editorial content.
Examples are illustrative unless a page explicitly identifies a documented test or external source. We do not publish client credentials, private traffic data, or confidential partner information.
How we approach technical content
- Start with the observable request, response, event, or configuration.
- Separate protocol behavior from product-specific implementation behavior.
- Use primary documentation when a specification or platform behavior is involved.
- Explain limitations so readers know what a check can and cannot prove.
- Update technical pages when verified behavior changes.
Who maintains Skills Labs Tech
The site is maintained as an independent AdTech practitioner/editorial project. Our editorial focus is informed by practical software testing, publisher integration, DSP/exchange workflow, product, and API-testing perspectives.
For more detail about our publishing approach, see Authors & expertise and the Editorial policy.
Independence
Skills Labs Tech is not affiliated with Google, IAB Tech Lab, Prebid, or any particular exchange or DSP. Product names are used for educational identification where relevant.