Who publishes this site

Authors & editorial expertise.

Skills Labs Tech is an independent AdTech educational project focused on explaining the systems and checks behind digital advertising.

Skills Labs Tech Editorial Team

Content is maintained by an independent AdTech practitioner/editorial team with a focus on software testing, publisher integrations, DSP and exchange workflows, product requirements, API testing, and practical troubleshooting.

The site does not present itself as an employee, representative, or partner of Google, IAB Tech Lab, Prebid, an exchange, or a DSP unless a page explicitly identifies a public source or relationship.

What we write about

Ad exchanges, DSPs, publishers, and auction workflows
Prebid, OpenRTB, ads.txt, sellers.json, SupplyChain, and VAST
AdTech QA, API testing, integration testing, and reporting reconciliation
Product requirements and operational checklists for advertising systems

How expertise is applied

Guides are written around observable system behavior: what request was sent, what response came back, what business rule was applied, and what evidence can confirm a conclusion. Where a statement depends on a platform or specification, the guide should point readers toward the relevant primary documentation.

Corrections and feedback

AdTech implementations change frequently. If you find an outdated statement, broken example, or technical error, please send the page URL and the specific issue through our Contact page. Verified corrections are incorporated into future revisions.

Editorial transparency

AI tools may assist with drafting and organization, but pages are intended to provide human-reviewed structure, practical testing logic, and clearly labeled examples rather than publish unedited generated text. Illustrative numbers are not client results.