Editorial policy

Our goal is to publish useful, independent AdTech education that is transparent about evidence, examples, sources, and limitations.

Originality and usefulness

We prioritize practical explanations, troubleshooting methods, checklists, and implementation considerations over generic summaries. Pages should add useful context rather than repeat the same explanation with different wording.

Sources and scope

When a guide depends on an industry specification or product behavior, we encourage readers to consult the relevant primary documentation. Product behavior can vary by version, account configuration, region, and integration.

AI-assisted drafting

AI tools may assist with research organization, drafting, or editing. They are not treated as a substitute for technical review. Examples are labeled as illustrative when they are not observations from a documented test. We do not present generated numbers as client results.

Corrections and updates

If a technical statement is found to be incorrect or outdated, the affected page should be corrected and its revision date updated. Readers can report an issue through the Contact page with the URL, problematic statement, and supporting evidence.

Commercial transparency

Skills Labs Tech describes consulting focus areas. Paid placements, sponsorships, or affiliate relationships, if introduced, will be clearly identified. There are no paid endorsements in this launch version.

Independence

Skills Labs Tech is independent and is not an official representative of Google, IAB Tech Lab, Prebid, an exchange, or a DSP unless a page explicitly identifies a separate relationship.